Nutella Elves On the Way?

Kaden Golden, Staff Writer

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    Multi-billion dollar food manufacturer Kellogg is getting out of the cookie industry and turning its focus primarily on snacks and cereal. Kellogg announced on April 1st that it had closed a 1.3 billion dollar deal with Italian company Ferrero for the sale of their Keebler cookie line.

    The deal also includes the sale of Famous Amos cookies, Mother’s, Murray’s, Girl Scout cookies, and fruit snacks brands. This deal comes as no surprise ,seeing as how sales have dropped over ten percent in the last five years for Keebler.

    Keebler, which was founded in 1853, was bought by Kellogg for 3.86 billion dollars back in 2000. The remainder of Keebler products will remain under Kellogs control. These products include Club crackers, Cheez-Its, and Town House Pita chips, among others.

    As for Ferrero, their portfolio includes Nutella, Tic-Tac, Ferrero Rocher, Raffaello, Kinder Chocolate, and Pocket Coffee. All this adds up to a total net worth of about 30 billion dollars and seems to be a perfect niche to add a line of cookies.

    While Ferrero has not disclosed their intentions with the incoming Keebler cookies, their reputation for quality sweets makes us hopeful for some delectable new products. Only time will tell if Mother’s cookies and Famous Amos cookies will remain in vending machines and checkout lines across the U.S.